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Ari Mostov
Ari Mostov

76 Followers

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Narrative Strategy: A Compass for Disruption

A pervasive, master narrative in the US is that people with addictions are at fault for their condition. “Master narratives,” as research psychologists Kate McLean and Moin Syed have defined them, are “culturally shared stories that guide thoughts, beliefs, values and behaviors.” They are seemingly omnipresent yet invisible, defining what…

Narrative

3 min read

Narrative Strategy: A Compass for Disruption
Narrative Strategy: A Compass for Disruption
Narrative

3 min read


Pinned

Big Tech Won’t Solve Healthcare

Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target healthcare, again shifting their health priorities to realign with their existing business divisions. This comes after reports that Apple is stepping back from a key health…

Google

3 min read

Big Tech Won’t Solve Healthcare
Big Tech Won’t Solve Healthcare
Google

3 min read


Pinned

What If Disney Did Healthcare?

What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but impossible to realize. Why would the most beloved brand in the world be crazy enough to take on healthcare? Well, why not? This past spring, Phillips and Disney announced…

Disney

3 min read

What If Disney Did Healthcare?
What If Disney Did Healthcare?
Disney

3 min read


Pinned

Health In The Metaverse

As the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the Metaverse and what that means for work, retail and brands. Surely, the extension of our physical reality into a limitless virtual expanse must be powered strictly by consumerism and labor. That’s the…

Metaverse

3 min read

Health In The Metaverse
Health In The Metaverse
Metaverse

3 min read


Pinned

The 3 Must Haves for Your Metaverse Health Strategy

As Metaverse hype transforms into corporate strategy, we’re finally seeing legacy health companies come out to play in the digital sandbox. From CVS filing trademarks for its pharmacy and clinical health services in the Metaverse to Teladoc’s Alexa partnership (which some may argue isn’t a Metaverse play, but anything that…

Metaverse

3 min read

The 3 Must Haves for Your Metaverse Health Strategy
The 3 Must Haves for Your Metaverse Health Strategy
Metaverse

3 min read


Sep 15, 2022

A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare

As Big Retail, Big Tech and Big Entertainment battle it out to reach the next level of consumer engagement, the lifestyle category of consumer experience will dominate. From Apple One and Amazon Prime to Walmart+, companies are increasingly bundling their offerings that go above and beyond SaaS and into fan-worthy…

Consumer

3 min read

A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare
A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare
Consumer

3 min read


Aug 16, 2022

Who Will Win Consumer Healthcare?

The Answer May Surprise You — Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on digitizing healthcare. And yes, healthcare needs to catch up with the digital revolution, but creating consumer digital experiences for something as tedious as health is a bit more complicated than simply creating an…

Consumer

4 min read

Who Will Win Consumer Healthcare?
Who Will Win Consumer Healthcare?
Consumer

4 min read


Aug 15, 2022

Healthcare: From Complex to Compelling

Both my parents are academics. Our family dinner conversations oscillated between discussing Kantian ethics and cell polarity. We didn’t talk about sports or celebrities, and when my friends came over to visit, I often had to remind my parents that most 8 year old’s didn’t know the difference between mitosis…

Healthcare

4 min read

Healthcare: From Complex to Compelling
Healthcare: From Complex to Compelling
Healthcare

4 min read


Jul 21, 2022

A Script Worth Buying

You’d think the glamor of Hollywood would have nothing in common with the conference rooms of Fortune 500 companies or innovation labs of industry leaders. But oddly, producing entertainment is a lot like creating new products, offerings or initiatives for corporations. In TV and film, there is a script which…

Strategy

2 min read

A Script Worth Buying
A Script Worth Buying
Strategy

2 min read


Jun 7, 2022

Health Entertainment is Here

It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster creatures and battling them against your friends and family in AR? And what if that game not only provided you with hours of entertainment, but also…

Healthcare

4 min read

Health Entertainment is Here
Health Entertainment is Here
Healthcare

4 min read

Ari Mostov

Ari Mostov

76 Followers

At the intersection of Health and Entertainment

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