Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target healthcare, again shifting their health priorities to realign with their existing business divisions. This comes after reports that Apple is stepping back from a key health…

What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but impossible to realize. Why would the most beloved brand in the world be crazy enough to take on healthcare? Well, why not? This past spring, Phillips and Disney announced…

As the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the Metaverse and what that means for work, retail and brands. Surely, the extension of our physical reality into a limitless virtual expanse must be powered strictly by consumerism and labor. That’s the…

As Metaverse hype transforms into corporate strategy, we’re finally seeing legacy health companies come out to play in the digital sandbox. From CVS filing trademarks for its pharmacy and clinical health services in the Metaverse to Teladoc’s Alexa partnership (which some may argue isn’t a Metaverse play, but anything that…

As Big Retail, Big Tech and Big Entertainment battle it out to reach the next level of consumer engagement, the lifestyle category of consumer experience will dominate. From Apple One and Amazon Prime to Walmart+, companies are increasingly bundling their offerings that go above and beyond SaaS and into fan-worthy…

The Answer May Surprise You — Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on digitizing healthcare. And yes, healthcare needs to catch up with the digital revolution, but creating consumer digital experiences for something as tedious as health is a bit more complicated than simply creating an…

Both my parents are academics. Our family dinner conversations oscillated between discussing Kantian ethics and cell polarity. We didn’t talk about sports or celebrities, and when my friends came over to visit, I often had to remind my parents that most 8 year old’s didn’t know the difference between mitosis…

You’d think the glamor of Hollywood would have nothing in common with the conference rooms of Fortune 500 companies or innovation labs of industry leaders. But oddly, producing entertainment is a lot like creating new products, offerings or initiatives for corporations. In TV and film, there is a script which…

It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster creatures and battling them against your friends and family in AR? And what if that game not only provided you with hours of entertainment, but also…