PinnedHow I became a Narrative StrategistI believe “narrative strategist” is an emergent term — one I’ve adopted to describe the varied work I do, which has since evolved into a…Sep 23, 2024Sep 23, 2024
Narrative Strategy: ResourcesI write this from my home in Los Angeles. The authoritarian military assault against peaceful protestors is at the forefront of my mind. My…Jun 11Jun 11
🌟 Rethinking Persuasion 🌟I’ll be the first to admit that I think persuasion gets a bad rep. When I hear “persuasion” I think of vicious debates, manipulative smear…Jun 4Jun 4
Narrative Strategy: Rethinking PersuasionPeople often tell me I’m persuasive. And to be honest, I always bristle at the compliment. It’s not that I can’t take praise — it’s that I…Jun 2Jun 2
🌟 Desire > Uncertainty 🌟How do we turn an idea into reality? Especially when we are uncertain of every variable, the complexity compounding with each moment that…May 7May 7
Narrative Strategy: Navigating UncertaintyUncertainty is a paradox. We often feel paralyzed in its presence — disoriented, unable to find meaning, direction, or purpose. Nothing…May 7May 7
🌟 North Star Narrative for Stakeholders 🌟Stakeholder management is hard. Herding cats is probably easier.Apr 30Apr 30
🌟 North Star Narrative vs. Mission, Vision, Values 🌟Ok, I can’t be the only one who’s eyes glaze over each time they read a company’s mission, vision and values. These statements are often…Apr 30Apr 30
Narrative Strategy: Mobilizing StakeholdersOne of the most fascinating projects I’ve worked on involved a cross-industry initiative between three leading pharmaceutical companies. At…Apr 28Apr 28
