PinnedAri MostovAn Ode To InnovationFrom the glitz of Hollywood to the heart of healthcare innovation, my journey was anything but conventional. I never anticipated venturing…3 min read·Feb 21, 2024----
PinnedAri MostovThe Innovation NarrativeInnovation can often feel like a struggle.4 min read·Aug 21, 2023----
PinnedAri MostovTo build the future of healthcare, we need an irresistible story.Recently, I attended NextMed Health 2023, a conference that shares the “now, near and next of healthcare”. Lots of new terms were…4 min read·Mar 30, 2023----
PinnedAri MostovNarrative Strategy: A Compass for DisruptionA pervasive, master narrative in the US is that people with addictions are at fault for their condition. “Master narratives,” as research…3 min read·Jan 23, 2023----
PinnedAri MostovWhat If Disney Did Healthcare?It’s not as crazy as it sounds3 min read·Sep 8, 2021----
Ari MostovInput-Process-Output: Meaning Making in the Age of AIAI is changing everything, including how we make meaning.3 min read·Apr 12, 2024--1--1
Ari MostovWhat Comes After Consumer Health?March Madness may be the time of year for college basketball, but this March has also been a remarkable feat of consumer healthcare wins:2 min read·Mar 29, 2024----
Ari MostovinBootcampCrafting New BehaviorOne way to describe a story is: a character wants something but there are obstacles in their way that they must overcome. Behavior change…3 min read·Oct 10, 2023----
Ari MostovCharge Your Car, Charge Your HealthWith the EV infrastructure improving each day and the hype for better charging station rest stops coming towards fruition, it’s time we…2 min read·Sep 20, 2023----
Ari MostovUnique Value Propositions for HealthcareBy now, you’ve probably heard about UVP or Unique Value Proposition. This is a marketing term that helps you communicate what…2 min read·Sep 14, 2023----